More and more, people are looking to social media, and Twitter in particular, to guide their interpretations of media texts, which inevitably contribute to the formulation of collective meaning, in turn affecting the production of collective memory. It is becoming increasingly evident that social media plays a critical role in the shaping of communities, thoughts, meaning, and knowledge. Twitter makes possible quick and wide-scale mobilization of people. Its position as a contestedly democratic outlet for meaning and interpretation, and its role in influencing public perception draws attention to particular ways of knowing within a culture or community. That being said, meaning is not static, and Twitter discourse also documents how collective and individual meaning shifts over time. This study queries how Twitter discourse, in response to Beyoncé's Lemonade, is temporal, and how shifts in meaning impact the ways dominant interpretations are ultimately formed and circulated in mainstream media and memory.